Last week, I read the amazing story of a great joint philanthropic initiative in Kosovo that raised more than 400.000 euro in about 2 1/2 hours. It is an example how people from different sectors can work together and achieve great things. The fundraising event was for the NGO Mother Theresa from Germany with proceeds going to provide needed medical treatments for sick children in Kosovo. The event involved both a traditional gala dinner and a simultaneous live televised broadcast of the event on the public broadcaster RTK that solicited donations via SMS. This event was completely supported by media partners.
